Just to keep you interested in Joy perfume and it’s history, I found this great youtube video that does a great job summarizing the fragrance. Take a look:

Great summay of Joy perfume if I do say so myself!

I know I’ve been all about the vintage stuff when it comes to joy perfume, but it’s so cool to me because the fragrance has been around and popular for so long. Would you buy Joy perfume if it still came in packaging like this?

 

Joy Perfume packaging

A project for Illustration 2 (now known as Concepts + Metaphors). A packaging redesign of Jean Patou’s Joy perfume, which is consider the most expensive commercial perfume you can buy. For my redesign I wanted to gear the perfume to a younger crowd, so I thought more fashion editorial. I took one of the definitions of the word Joy (4. a state of happiness or felicity) and made is into a textile.

I then later put the textile one a box template I made.

Found the article below from Harpers Bazzar on Joy Parfume. It’s an ad from 1936 on “the costliest perfume in the world”!

Harpers Bazaar 1936 Magazine Advertisement JOY Perfume by JEAN PATOU Perfumes Paris

From paperdollgirls

This December 1, 1936 Harpers Bazaar magazine advertisement features a black and white illustration for JEAN PATOU Paris JOY perfume.The large size ad, which is on slightly heavy paper, is in very good condition and measures 9-1/2 x 13 inches.

You will receive the ORIGINAL advertisement, not a digital scan.The ad will be shipped to you in a plastic sleeve inside heavy card stock within a cardboard mailing tube so that it will arrive at your home in as good a condition as it leaves mine.

The watermark shown in the photo is not on the original you will receive.There is no additional charge for posting more than one advertisement together.

The last photo is a suggestion of how you might like to display your Paper Doll Girls. Please note that you will NOT receive the photograph with your purchase. I’ve just included it in the listing to help your imagination run wild with possibilities!

Check out this vintage advertisement of Jean Patou’s Joy Perfume. I like the tagline. I think it would still do well in today’s market.

Joy perfume still comes in the same bottle too!

I know I’ve talked about the history of joy perfume frequently but I found some new tid-bits to add. Some of the information is reduntant to an older post but I think it’s important to realize this isn’t just a fragrance, it’s history! Found this lil description on fragrantica.com (cute I know):

JOY was created with a lot of care, just like the most expensive Haute-Cotture dress, and thus it was extraordinary and timeless. It was presented by Jean Patou as ‘the world’s most expensive perfume’ right at the time of The Great Depression in 1929, when the market of luxury fashion crushed and Jean Patou’s house could survive only through the perfumes.

JOY is created of rare flowers in unique concentration of 10600 flowers of jasmine and 28 dozens of roses which adorn the exceptional heart of this perfume. With the time JOY attains enormous success and became the second best selling perfume of all times (the first best-selling is the legendary Chanel N°5).

Intense and luscious with alluring floral composition, JOY was created by Henri Alméras, who made its top notes irresistibly delightful. The composition starts with fragrant jilt tuberose, luscious rose, ylang-ylang blossom, aldehydes, sweet and mouthwatering pear, and green notes. The heart beats passionately in pure and sweetly fresh jasmine notes, seductive and balmy spicy and darkened iris root. The base whiffs with sensual musk, warm and milky-powdery sandalwood, with mild musky civet tones.

The bottle, of simple and straight lines with a golden thread around its neck, was designed by the architect Louis Süe in 30ml, 50ml and 100ml sizes for Eau de Parfume and 30ml and 50ml sizes for Eau de Toilette. Regardelss of its simplicity, the bottle leaves an impression of luxury and hints that its content is one of the best perfumes of the world. In 1932 Jean Patou designed a small black and red bottle in which this perfume is also presented.

Ahhh yes, the joys of Joy perfume!

As promised of Joy Perfume, I found another great discription of Joy perfume. This great article from ezinearticles.com gives a better discription of the smell and history of Joy perfume:

Known as the most expensive perfumes in the world, Jean Patou has left an indelible mark on the fragrance market with Joy Perfume. From his humble beginnings after World War I and the Wall Street Crash, he raised the bar of luxury in spite of difficult times and inspired the women of America with his Joy perfume. Although from French descent, he reveres his American clientele too well that he created a perfume that contains double of the required essential oils, thus doubling or even tripling the price of perfumes of his time.

Joy perfume celebrates the floral purity of its composition without compromising on the number of flowers used to create every drop of this luxurious merchandise. Ten thousand jasmines and twenty eight dozen of May roses are required to produce 30mL of this highly revered perfume. It opens up with Bulgarian Rose, tuberose and ylang-ylang. The heart sinks with jasmine and Grasse and dry down with May rose. An exceptional taste only for those who can afford it, it became a parody and a light of hope to the difficult times of the World War and the crashing economy.

There have been many other fragrances that have been released under the Jean Patou name and have lived up to the expectations of its loyal clientele. After the success of Joy and other fragrances, Ma Liberte was released in 1987 as an oriental floral fragrance. Opening with citrus notes and heliotrope; heart of lavender, jasmine, rose and cloves and base with sandalwood, spicy nutmeg, cinnamon and vanilla and blends with vetivir, cedar, patchouli and musk.

Standing out from the crowd is a woman that is offered with Sublime by the Jean Patou House. A mixture of the most delicate yet sensual notes, the top notes are of bergamot, tangerine and coriander with green accords to give you a fresh and sweet tinge. Middle notes go floral with ylang-ylang, rose, jasmine and neroli oil while it dries down with vanilla, sandalwood, civet, and cedar. Packaged in an elegant bottle that whispers elegance, it is crowned with a gold stopper to exude luxury.

Apparently I’m not the only joy perfume lover around. There is so much information avaliable to share on all of Jean Patou’s fragrances. Thanks Nadine VanKurk for the quick, easy to read history and overview of Joy Perfume!

I was searching for some more historical informaton on joy perfume and found this info on fragrantica.com (cute I know). Some of this information is redundant to one of my older posts but there are a few new tid-bits in here:

JOY was created with a lot of care, just like the most expensive Haute-Cotture dress, and thus it was extraordinary and timeless. It was presented by Jean Patou as ‘the world’s most expensive perfume’ right at the time of The Great Depression in 1929, when the market of luxury fashion crushed and Jean Patou’s house could survive only through the perfumes.

JOY is created of rare flowers in unique concentration of 10600 flowers of jasmine and 28 dozens of roses which adorn the exceptional heart of this perfume. With the time JOY attains enormous success and became the second best selling perfume of all times (the first best-selling is the legendary Chanel N°5).

Intense and luscious with alluring floral composition, JOY was created by Henri Alméras, who made its top notes irresistibly delightful. The composition starts with fragrant jilt tuberose, luscious rose, ylang-ylang blossom, aldehydes, sweet and mouthwatering pear, and green notes. The heart beats passionately in pure and sweetly fresh jasmine notes, seductive and balmy spicy and darkened iris root. The base whiffs with sensual musk, warm and milky-powdery sandalwood, with mild musky civet tones.

The bottle, of simple and straight lines with a golden thread around its neck, was designed by the architect Louis Süe in 30ml, 50ml and 100ml sizes for Eau de Parfume and 30ml and 50ml sizes for Eau de Toilette. Regardelss of its simplicity, the bottle leaves an impression of luxury and hints that its content is one of the best perfumes of the world. In 1932 Jean Patou designed a small black and red bottle in which this perfume is also presented.

Ahhh yes… the joys of joy perfume.